a journal of stategic insight and foresight

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MISC magazine is a quarterly review of innovation and design thinking in business and culture.

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/Vol 24 : Excellence

Over the last few decades, our past - and our memories of it - have undoubtedly shaped our discussions about the future. But what happens when it's no longer an intellectual or philosophical debate but a strategic dialogue that needs to be taken seriously? Throughout their book, In Search of Excellence, Tom Peters and Robert H. Waterman provide pragmatic ideas on what management should be. Their dialogue, however, sounds much like a couple of romantics talking about design, empowerment, and diversity. "Excellent firms don't believe in excellence," says Peters, "only in constant improvement and constant change."

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