a journal of stategic insight and foresight

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MISC magazine is a quarterly review of innovation and design thinking in business and culture.

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/Vol 27 : Purpose

There is a big premium placed on creativity, human empathy, and speed in business today – but in the process of speeding up and deploying the latest technologies, companies forget why they are doing it in the first place. What they need is a purpose. In this issue of MISC, our contributors explore the notion of purpose from a variety of angles and uncover how it differs from a company's mission statement.

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