Design thinking has moved beyond being just a trendy business buzzword. Companies now understand its purpose and how applying it can help them cope with the challenges facing their brands, markets, and industries. But many still struggle to comprehend the full scope of design thinking.
MISC Magazine was launched in 2011 as a means of navigating the blurred boundaries of business, technology, and design through a series of insightful articles by some of the leading experts in insight, foresight, and innovation.
This book features a collection of the best articles from our first four years of publication, curated and updated to reflect the challenges that affect businesses today.