The Reset Issue

Idea Couture


The world is becoming more complex, more confused, and more interconnected - and at an accelerating pace.

Once mighty industry leaders are dropping off from the Fortune 500 list or becoming irrelevant because many fail to respond to shifts. They need to study all the drivers of disruption including society, culture, science, ethics, beliefs, industrial economics, information economics, and disruptive technology - and how its evolution impacts our behavior.

The zeroed, profit-driven model of economics is no longer relevant in a landscape where brands, experiences, services, even economies are being shared, co-created, and democratized. The invitation is extended to us, but after years of being resigned to the seemingly fixed ends of the customer-corporation dichotomy, we don't know where to begin. That is why we need a reset.

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